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How the Metaverse Will Play an Important Role in Digital Marketing?

  • By Shivani Sharma
  • August 8, 2022
  • 405 Views

It is anticipated that global VR industry revenues will surpass $6.71 billion by 2022 and a staggering $12.19 billion by 2024. In 2021, it was anticipated that approximately 85 million users would utilize AR or VR at least once per month.

For years, marketing professionals and businesses alike have awaited the AR/VR industry’s takeoff. Now that they exist, they present unique brand promotion and advertising opportunities for brands in various industries.

As we continue to adapt to new marketing methods for customers through augmented, virtual, and mixed realities, the marketing landscape will undergo a radical transformation. Brands must keep the consumer at the center of their communications to be successful. In addition, they must utilize innovative technologies to connect with prospects in ways that were previously impossible.

Promotion within the Metaverse:

In 2022, ‘Metaverse’ is one of the most popular buzzwords, and for a good reason. Mark Zuckerberg, the CEO of Facebook, caused a stir when he introduced his new company, Meta. The new brand is designed to bring people and modern technology together innovatively.

In his 1992 novel, ‘Snow Crash,’ American science fiction author Neal Stephenson coined the term metaverse.’ The current Metaverse from Meta differs significantly from his ideas. Due to their decentralized nature, the original metaverses are a form of blockchain for marketing specialists that require no administrators or services.

Future marketers who utilize the new metaverses will be able to communicate with their customers in innovative, centralized ways—in the process, completely reshaping the digital marketing landscape. For instance, Facebook is centralized by nature and is unlikely to become completely decentralized. It is essential to note that the Meta Metaverse and other metaverses do not need to be decentralized to be practical marketing tools.

The Meta Metaverse has been designed to facilitate social interaction, the discovery of like-minded communities, and the growth of digital enterprises. Users are represented by digital avatars within a shared virtual environment. The Metaverse continues to grow and evolve based on the actions and interactions of its users. This means that there is no actual ‘end’ to the Metaverse. It continues to expand as more users join.

Remember that Meta’s Metaverse and other virtual environments are digital locations. Consumers can acquire knowledge, make purchase decisions, and spend money in these establishments. Businesses must establish relevant, engaging, and long-term positions within the Metaverse to capitalize on this technology. If they do so, they will effectively reach their target audiences.

Your marketing strategy should include specialists who can determine the most effective ways to integrate new technologies into existing advertising strategies. Then, they can utilize immersive technologies to create new avenues for the future of digital commerce.

Metaverse Jobs Requiring no Experience:

As the Metaverse is such a new landscape, the playing field for professionals is relatively level, which is one of its best characteristics. Examine the job spec and description in depth and consider how you might apply these skills in the Metaverse when applying for a job in the Metaverse. You will have a fighting chance of landing a lucrative and rewarding position if you conduct research on the subject and gain any relevant experience.

What Jobs Will Exist in the Metaverse Era?

Now that you understand the Metaverse let’s examine three jobs likely to exist in this new immersive digital landscape.

Metaverse Ecosystem Manager:

The average salary is approximately $88,000

Several complementary technologies, platforms, and innovations will need to work in harmony for this brave new digital environment to operate without hiccups.

Consequently, user experience (UX) designers and marketing campaign or project managers with technical expertise can position themselves as ecosystem managers, tying together tools, concepts, and relevant stakeholders to ensure smooth, frictionless, and secure metaverse segments.

Metaverse Storyteller:

Typical salary range: $48,000 to $75,000

Brand storytelling is an essential element of content marketing, and in the Metaverse, there will be more opportunities to tell inspiring, immersive, and mind-blowing tales.

Metaverse storytellers will be responsible for identifying key content marketing opportunities through gaming platform collaborations (e.g., in-game purchases or branded quests or challenges) and immersive experiences, such as time-traveling narratives (such as National Geographic’s Explorer VR or The Walking Dead’s: Saints and Sinners) and virtual product collection walkthroughs.

The metaverse storyteller has virtually no limitations with so many playable platforms, touchpoints, and dimensions. If you are skilled in content marketing, familiarising yourself with immersive storytelling concepts could lead to metaverse marketing success.

Manager of Metaverse Community:

The average salary is approximately $58,000

The current role of the digital community manager is essential for maintaining open lines of communication between the brand and the consumer and identifying new trends and insights that could fuel innovation. Executives in social media marketing carry the same weight across various platforms.

With many extended reality touchpoints to cover and investigate, the role of community and social media manager or executive will shift to another dimension in the Metaverse.

Community managers will play alongside immersive games while sparking conversations, acting as virtual brand tour guides, and providing a level of personalization that was once unheard of but is now the norm.

As we speed towards the era of the Metaverse, these are the three areas of digital marketing services with the most significant growth potential. Still, as the landscape continues to evolve, new roles will undoubtedly emerge regularly.

How Do I Search for Employment in the Metaverse?

In addition to understanding the skills you will need to develop in the Metaverse and selecting a potential niche, it is highly recommended that you immerse yourself in the new digital world to succeed in it.

By keeping up with the latest trends and news, analyzing the campaigns, concepts, and content of industry-leading brands, and experimenting with various tools, platforms, and games, you will understand how people seek to connect with brands in the Metaverse.

If you adopt a metaverse mindset, you will gain the self-assurance necessary to seize new opportunities. Still, you will also discover professional connections that will lead to new roles or vacancies in the industries of your choice.

Essential Features of the Metaverse:

Essential Features of the Metaverse

The Metaverse is a boon to marketers due to its unique and innovative characteristics. The following characteristics define it:

The Metaverse is always active and does not cease functioning when a user exits. Its virtual realities exist in perpetuity, regardless of whether or not users are present.

It exists and operates in real-time using a similar timeline to the real world. B2B SaaS software makes it easy for marketers to reach target audiences at optimal times.

Users have the autonomy to engage in multiple activities simultaneously.

The Metaverse is a fully functional universe that allows users to buy, sell, create, invest, learn, play, and own. Users can also receive recognition and acclaim for their contributions to the Metaverse.

It consists of a variety of platforms that can collaborate or operate independently. This enables users to, for example, transfer items from one video game to another. Or to distribute brand messages across a variety of digital environments.

It makes user-generated content possible. Metaverse users can create and share content for the enjoyment of other users. This is comparable to user-generated content in social media marketing, which has proven to be an effective strategy for increasing brand awareness in digital environments.

Difficulties in Marketing in the Metaverse:

Marketers and Users May Face Several Unique Obstacles When Using the Metaverse.

Due to the technological requirements of metaverses, accessibility may be limited for various audiences. Not everyone has the devices required to access the Metaverse, nor the funds to purchase VR lenses and high-end computers. This may impede mass marketing efforts.

Brands must also ensure that their marketing efforts are seamlessly integrated to avoid alienating users. Many brands may have difficulty finding their niche in the Metaverse, and their messaging may be overly insistent. It is essential to carefully plan your placements to ensure that your messages appear natural and well-integrated in the appropriate environments.

Security and Data Privacy are Additional Factors to Consider.

New technologies always necessitate updated digital security measures, including new data privacy and protection measures. Personal verification in the Metaverse may necessitate more information from users, thereby increasing the risk to data privacy. Brands must adhere to data privacy best practices to earn the trust of their target audiences.

Lastly, due to the open and accessible nature of the Metaverse, brands must exercise caution when protecting their images. The more control users have over digital platforms, the greater the likelihood that your brand will be associated with offensive or questionable content. Or have its placements disregarded or stolen by particular users.

The key to avoiding this is to employ marketing strategies that are mindful, deliberate, and seamless. Users will feel comfortable sharing the virtual space with your brand and interacting with it.

Conclusion:

Today, numerous businesses are investing in metaverses. They anticipate their success as entertainment platforms and for professional and commercial purposes. The highly anticipated Meta Metaverse is still a relatively new and novel concept even for marketers and brands. Nonetheless, various businesses stand to gain from this technology, which enables inventive advertising strategies and limitless experimentation.

The Metaverse and subsequent metaverses will offer environments where users can learn, construct, explore, collaborate, and make purchases. A new era of marketing will be ushered in by brands that can effectively create new realities to share with their target audiences.

Shivani Sharma

Shivani Sharma works as a Digital Marketing Strategist at Sterling Technolabs and has been active in the online marketing industry for many years. Her expertise lies in branding and formulating SEO strategies for businesses of several industries.
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