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Exploring The New Technology of Voice Search

  • By Shivani Sharma
  • July 28, 2022
  • 126 Views

The standard pitch would be – it’s the future, but let’s stick to the facts. Voice search is a voice recognition technology that allows users to conduct searches using their supported devices by speaking directly to them. Smartphones and computers are home assistant devices like Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, Google Assistant, and others. Overall, Google voice searches have increased dramatically, making it essential to include voice search in your digital marketing strategy. Whether you hire a website design company or build your website up, make sure it’s optimized for voice search.

Getting Used to Voice Search:

With voice technology influencing SEO in various ways, here are a few recommendations for brands to adapt.

  • Google Voice favours websites that load quickly, so brands should optimize images, compress files, reduce response time, and make sure their sites are fully responsive.
  • Long-tail keywords that reflect popular voice search queries should be used to optimize content. Concentrate on using natural language.
  • Featured snippets are summaries of replies from web pages that can be utilized in the zero position. Include distinct extracts in your material, and make it easier for Google to read by using H-tags and bullet points.
  • Structured data and schema markup give users more information about a company and help them find it online. They aid in the appearance of pages in rich snippets, increasing the likelihood of being the first result presented in voice searches.
  • To address the growing search volume for local companies with voice, local information for your brand should be offered – using Google My Business can help.
  • Search rankings can be improved by increasing domain authority, which can be done by including high-quality links.

What Impact Does Voice Search Have on SEO?

Interrogative Statements:

Specifically, search queries that begin with the words “where,” “why,” “what,” and “how” have a significant influence. These types of questions emerge more frequently in voice searches than common words. The primary motivation for these searches is to obtain results rapidly. In some instances, the search results will show the contents of the inquiry.

Devices:

According to some reliable figures, mobile devices are used for more than 60% of searches. Over 20% of these queries are made using voice search technology. It also makes it more difficult for websites that aren’t mobile-friendly or optimized. The percentage of voice searches on mobile devices is continuously increasing.

Different Types of Search Queries:

The way search queries are presented is also altered with voice search. Users are now employing a variety of search words, such as questions, near me queries, and so on. Everyone attempts to customize their search query to get the best results based on their preferences. It also emphasizes the value of question optimization in the content and local search engine optimization techniques.

Speed of Loading:

The goal of voice search is to make searching more efficient. Everyone is attempting to save time and effort in this situation. If you concentrate on the voice search results, you’ll see that they represent websites or sources that load rapidly and save time for the user.

Style of Content:

The availability of voice search has radically altered the way text is created. When compared to simple guidelines, articles, or blogs, the importance of conversation material rises.

Voice Search Optimization Success Strategies:

Recognize Your Customer Type and Device Behavior:

Marketers must delve deeper into knowing the consumer and their behaviour, just as voice search algorithms employ data, location, and numerous data points to comprehend search context. Consumer insights and real-time data can help identify how various people use voice search and what type of speech-enabled device.

Concentrate on Keywords That Are Used in Conversations:

While I don’t think short tail keywords will ever disappear, they become much less helpful when considering the natural phrases used in voice searches.

Use Schema Markup to Add Context:

If you haven’t previously, familiarise yourself with schema markup. To notify search engines what your site is about, use schema to mark your content. This HTML add-on aids search engines in comprehending the context of your material, allowing you to rank higher in general searches and be more relevant in voice search inquiries. By adopting schemas, Google can interpret language, and they can be an excellent method to add more information to your website, so you’re prepared to answer inquiries.

Create FAQ-Related Pages:

When asking a query, voice searches usually start with “Who,” “What,” “Where,” “When,” “Why,” and “How.” They’re looking for solutions to a pressing problem. Make a FAQ page and start each question with these adverbs to answer these questions. Then, to appeal to voice search, respond conversationally. Make sure your website is technically solid and incorporates schemas from a performance standpoint. Ensure that navigation and informational structure are easily accessible and that page load times are quick.

Consider Mobile & Local:

We’re moving toward a mobile-first future, where both devices and people are on the move. As a result, it’s critical to remember that mobile and local go hand in hand, particularly when it comes to voice search. Mobile devices enable consumers to conduct local searches while on the go. Users can then ask hyper-local questions via voice search.

What Impact Will Voice Search Have on Search Queries:

Length of Keywords:

Because spoken language isn’t always as compact as written language, questions will be longer than the typical three or four keyword searches found in graphical user interfaces (GUI). According to Backlinko, the average length of voice searches is 29 words. SEO strategists will use long-tail keywords more frequently, with the added benefit that the longer the keyword phrases are, the higher the likelihood of conversion.

Natural Phrasing:

Speech technology is well adapted to match everyday language use. Thanks to enhanced and reliable voice recognition technologies, users can give commands as if they were speaking to a human. Emerging technologies attempt to improve the user experience in all areas where there may be ambiguity. According to Mary Meeker, a venture capitalist and internet trends expert, 70 percent of English language voice searches were conducted in the natural or conversational language in 2018.

Local Lookup:

The usage of local search has become more critical due to voice technology. Customers are three times more likely to search locally when searching by voice. According to recent research, 58 percent of consumers use voice search to find local businesses, and 46 per cent use speech technology to get information about local businesses daily. This shift should be accounted for in marketing plans, optimizing for “near me” queries.

Increased Speed:

One of the most convenient approaches is to use voice search. When you compare the time it takes to use a search engine to the time it takes to use voice search technology, you’ll see that voice search is far faster. The users need to speak a few words. On the other hand, users must first access their device before typing their query into a search engine.

Search Using Semantics:

In contrast to lexical searches, which look for exact matches of keywords, semantic searches try to figure out what the user meant within the context of the phrases used. User search history, global search history, the user’s location, and keyword spelling variations can all help with this understanding.

RankBrain is a Google artificial intelligence system that recognizes words and phrases to improve internet search results. RankBrain’s ability to think independently allows it to elevate query handling to a higher degree. Another Google tool that aids natural language queries is Hummingbird. It makes search result pages more relevant based on context and purpose, resulting in greater rankings for relevant pages.

Productivity Gains:

It certainly boosts productivity by reducing the time spent searching. 4G and 5G, as of today’s technologies, give a speedier means to finish activities. The advent of voice search has significantly speed up receiving results for search queries. When it comes to user mindset, no one wants to utilize keyboards for touch screens if they can achieve a task with just a few words.

Accuracy:

When using voice search, accuracy is higher than when using traditional search methods.

SERPs:

Around 75% of voice search results will appear in the first three pages of search engine results (SERPs). Rich Answer Boxes, which appear at the top of search results pages, respond to most voice searches. Google inquiries with featured snippets account for 30% of all searches. These are excerpts from any website on the first page of the SERPs, and brands are credited in both voice and GUI searches. Brands must be on the first page to be utilized in featured snippets, not position zero.

Exceptional Accessibility:

Accessibility is the most crucial aspect of voice search. There are no limitations to the use of voice search or its accessibility. It is available to everyone at any time. People with disabilities (such as blindness or inability to use screens) can also get answers to their questions without difficulty. There are now a slew of reputable online platforms that offer voice assistant, recognition, and search capabilities to make things easier for clients.

Ecommerce:

Voice has a significant impact on eCommerce since consumers are far more inclined to utilize voice to make transactions. Voice assistants are used by 62% of voice speaker owners to make purchases, while 40% of millennials employ voice assistants before making online purchases. As a result, online shops should prioritize digital assistants – and the best ways to optimize for them.

How Do You Get Your Website Ready For Voice Search?

You must concentrate on several elements to achieve the best results and put your website in the top-ranking position in the voice search results. First and foremost, you must update your search engine optimization strategy. It can assist you in covering all areas of search queries and providing a proper solution.

Keyword Investigation:

Keywords are the most crucial factor to consider when developing a search engine optimization strategy. Keywords are the particular search keywords that a person employs to sort out the ambiguity and rapidly get the correct solution. You must add or work on the following keyword kinds to target voice search results.

Keywords for the Question:

Voice searches, as previously said, are primarily focused on tailored inquiries. You must conduct thorough research and work rapidly to answer these precise queries. If you employ these questions as keywords in your content, your chances of having your website appear in voice search results increase.

Keywords for Long-Tail:

Individuals used to focus their material on short-tail and medium-tail keywords in the past. People that utilize voice search use descriptive phrases to acquire the best possible and appropriate results. As a result of these factors, the relevance of long-tail keywords is rapidly increasing.

Words to Fill in The Gaps:

You should also include some filler words to make the keywords more relevant to the searches. It improves the keyword’s relevance. The most common filler words are the, I, of, on, for, to, etc.

Conclusion:

You can easily understand the notion of voice search and its usefulness in today’s world if you pay attention to all of these details. You may learn about the impact of voice search and recognition technology on search queries and search engine optimization results.

Also Read: How Does LinkedIn Remarketing Help In Improving Conversion Rates?

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Shivani Sharma

Shivani Sharma works as a Digital Marketing Strategist at Sterling Technolabs and has been active in the online marketing industry for many years. Her expertise lies in branding and formulating SEO strategies for businesses of several industries.
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