A Guide On Advantages And Features of PrestaShop for B2B

Even if WooCommerce and other open source eCommerce platforms are more well-known than PrestaShop, you shouldn't disregard it without giving it a try. More than 270,000 online stores are presently created on top of the PrestaShop CMS, which has been in use since 2007. Large companies like Fujitsu and Ebay use PrestaShop, which is especially well-liked in Europe.

PrestaShop's primary selling point is that it is totally free to download and operate, which makes it a desirable choice for reducing operating expenses. Additionally, PrestaShop was created specifically for eCommerce, which can be better if you're not already familiar with more generic options like WordPress.

PrestaShop, an open-source, feature-rich, and free e-commerce solution, is the finest option for self-hosting e-stores in the cloud. It is currently accessible in roughly 65 languages and is used by several stores across the globe. Launching an internet store may require some effort, but the features and functionalities are outstanding.

Prestashop's business strategy is based on offering its clientele services for business partners, utilising themes and optional add-on features. Prestashop is user-friendly and provides customers with a strong, responsive store experience. Additionally, it offers a full suite of functions at no cost.

Using PrestaShop for B2B Commerce

You only need to glance at the showcase to see several B2B eCommerce businesses using the platform, which is appropriate for both small and large businesses. There are several options for creating an e-commerce site other than PrestaShop. Currently, 317,575 websites globally use PrestaShop, according to data from BuildWith.

Then there are more well-known platforms like WooCommerce, which is a WordPress plugin that lets you make an online store. One of the best e-commerce solutions is WooCommerce, which is used by 3,624,585 sites.

Additionally, Shopify is very popular; according to BuildWith data, there are 3,986,059 active sites on the platform. To return to the subject of CMSs, Magento has 189,062 active websites.

Knowing the Unique Features of PrestaShop

Let's examine PrestaShop's primary features to gain a better understanding of what it is and what it can do. We will examine the appearance of the CMS interface, the available customisation choices, the supported payment methods, and the features that are built into the platform.

1. Customer Segmentation and Group Management

Presta shop can manage our B2B eCommerce Customer Segmentation, customer list, update contact details, group customers, set up pre-written customer service responses, manage return policies, and create credits when a refund is required. From the PrestaShop back-end, we can view the list of all orders, edit them, and enable notifications whenever a new order is placed. 

The PrestaShop Backend lets users manage a dynamic product list, regardless of how many products your shop has—from one to thousands—and manage even the most complicated inventory with one-click updates. We can import and export quickly, set attributes, sort products, bulk discounts, and much more.

2. Customized Pricing and Discounts

This one should go without saying: PrestaShop's basic edition is accessible to all users, regardless of their financial situation. While it does restrict you to using the default theme, you can still create something original by modifying the code. Of course, you can always purchase extra themes and plugins to enhance the Basic Edition, which is still quite affordable given the abundance of free and inexpensive options available in the marketplace.

3. Quote Requests and Negotiations

Through third-party modules, Quote Requests in PrestaShop and Negotiations feature—which streamlines customized pricing and comprehensive quotation management—can be improved for business-to-business transactions. With the aid of certain modules, it allows companies to create and oversee quote guidelines for various goods, categories, and clientele, guaranteeing customized pricing solutions.

By concealing prices and the add-to-cart button for particular clientele, such as wholesalers or VIP customers, businesses can manage price visibility. Alternatively, by integrating a quote request button, further modules can be added to promote pricing negotiations.

On a separate page, the function offers a quote form that can be customized. Customers can submit their pricing bids using this form, which is usually supplied by third-party modules and can manage text fields, dropdown menus, multi-select choices, and file uploads. 

4. Advanced Inventory Management

We can quickly build products, add several variations for each item, make pages for digital products, offer customizable items, and display warnings when an item is out of stock making effective Inventory Management.

We can also set up discount coupons, make deals, and choose free shipping using PrestaShop. To keep track of the supply in the warehouse, we can also decide to manage inventory and highlight specific products. Store management is another essential component, in addition to product management.

Thanks to the modules of the various providers, we may choose from a variety of payment methods in the initial configurations, including PayPal, Stripe, Google Pay, Amazon Pay, and many more.

5. Integration with ERP and CRM Systems

The CMS gives us capabilities to optimize product and catalogue pages, make SEO-friendly URLs, and optimize with SEO in addition to marketing tools. We can also optimize pages for Google using certain components.

Advanced features of PrestaShop include the ability to administer several stores from a single administration area and support for multiple languages.

We may create multilingual tabs for our products and select from 75 languages that are supported by default. We can provide products in multiple currencies and automate the exchange rate process thanks to the CMS.

Furthermore, we can obtain data on sales, site traffic, and products that are drawing in visitors thanks to the platform. We may also add cautions and disclaimers to product pages and dedicated pages using PrestaShop.

We may modify the checkout process to comply with ERP Integration and CRM Integration thanks to the CMS, and there are modules to modify the store in accordance with the GDPR. Furthermore, we are able to display rates based on the customer's location.

6. Multi-Store Management

Managing Multi-Store Management for online businesses from a single back office is made easier with PrestaShop's Multi-Store Management feature. Businesses that want unique B2B and B2C identities or separate shopfronts with different domain names would find it ideal.

This solution enables businesses to efficiently target different client segments by enabling distinctive branding, design layouts, and pricing for every store.

For example, a high-end retail establishment and a low-cost wholesale outlet may have different styles and approaches to pricing. This integration ensures that every store satisfies distinct market demands while preserving coherence by streamlining operations and offering centralized control.

Benefits of Using PrestaShop for B2B eCommerce 

1. Flexibility and Customization

When you first set it up, PrestaShop is very easy to use. It comes with pre-installed starter modules, so even if you're new to B2B eCommerce, you'll be fine. The user-friendly interface is also a big plus, and you can add plugins to make your life easier. Now, if you know a little bit of code, PrestaShop is easy to use, and you can easily modify it to suit your needs using the source code.

2. Scalability

Because PrestaShop is an open-source platform, users can alter its code to suit their own requirements. You may develop an exceptional online store and give your consumers a unique user experience if you possess the requisite Scalability technological knowledge.

Furthermore, you may install over 4,000 plugins from the PrestaShop Marketplace to access additional functionality. The modules offer something for everyone, from specialized enhancements to particular design possibilities and management features. 

3. Cost-Effective

Professional online store development is possible with PrestaShop, an open source platform, without the need to purchase an acquisition license or utilize it. You can take on tasks in a much more straightforward way because each project made using PrestaShop will require a considerably smaller expenditure. The answer to the question of how much PrestaShop costs may surprise you. This cutting-edge tool for building expert online shopfronts is completely free.

4. Community Support and Resources

With a comprehensive set of resources and an excellent usage guide, PrestaShop B2B eCommerce makes it simple to learn how to use all of its features and choices. This platform is supported by a sizable community that is renowned for being active and prompt in responding to any issue or event that may arise.

Conclusion 

PrestaShop is among the greatest options available for anyone searching for a platform to quickly, affordably, and expertly construct an online store. When it comes to starting online sales, this is the perfect instrument for professional e-commerce companies or small online store ventures who want to limit expenditure.

Because of its unique features and many benefits, PrestaShop is one of the most widely used virtual store construction portals in the world. But when deciding whether this is the best option for a given online commerce project, it's helpful to be aware of some of its drawbacks.

FAQs

1. Can PrestaShop handle complex pricing structures and customer-specific pricing?

A: Your PrestaShop site can manage the challenges of selling variable-sized products by allowing you to apply exact calculations, create specific attributes, and even provide dynamic pricing based on user input.

2. Does PrestaShop support bulk ordering and volume discounts for B2B customers?

A: With several price tiers according to the level of wholesale customer, this PrestaShop B2B module provides wholesale discounts on the products and categories you have chosen.

3. How can I manage customer-specific payment terms and credit limits in PrestaShop?

A: You can incorporate many payment methods into your online business by using a PrestaShop payment gateway. Click Payment followed by Payment Methods in your admin panel to configure them. You may adjust the various payment methods and install and uninstall them from this page.

4. Is it possible to restrict access to certain products or categories for specific B2B clients?

A: Yes, you can use e-commerce platform capabilities and techniques to limit access to specific products or categories for particular B2B clients. You can use these tools to: Hide product categories, Limit access according to customer tags, Create membership products and establish consumer groups.