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Everything You Need To Know About Headless CMS

  • By Rohan Roy
  • May 23, 2022
  • 324 Views

Do you want to take your digital business to the next level? Is it in your plans to create an enterprise website, a mobile app, digital displays, a conversational interface, and mobile sites? If that’s the case, you’ll need a technically integrated content management system to keep track of your omnichannel platforms’ content. No, you won’t be able to handle anything with a standard CMS (WordPress, Joomla, Drupal, etc.). You’ll need the help of a Headless CMS to provide customers with an omnichannel user experience. To further explain, we’ve created a tutorial dedicated to learning about the meaning, relevance, benefits, and use cases of Headless CMS. For several years, headless CMS has been a growing trend – and a popular buzzword  in digital content management. CMS (content management system) is a term that refers to a system that allows you to manage your content. This article describes the headless CMS concept, its benefits, and the types of businesses using it. It also demonstrates how the digital content apocalypse has prompted a shift away from traditional or older content management systems in favor of more current headless platforms.

What is a Headless Content Management System (CMS)?

To put it simply, a headless CMS is a content management system that manages and organizes content without the use of a front-end or display layer. All of your content and assets are stored in the headless CMS. Then you use a content API to distribute that material to your website, mobile app, email marketing, CRM, and other places where you need it.

Headless vs. Legacy CMS: Which is Better?

The headless content management system is a relatively new technology. So, what prompted the need for a fresh approach to website content creation and management? What has led us to this point, where headless technology is poised to dominate content management discussions?

Following the early days of the Internet, the CMS became a necessary tool for businesses to maintain their websites easily. IBM‘s FileNet and Vignette Story Server were among the earliest web content management technologies, laying the groundwork for what was to come. These content management systems excelled at building websites, solidifying the Web as the world’s first digital medium for distributing digital material to rising online audiences.

The Advantages of a Headless CMS are Clear and Immediate:

A single headless CMS server may service an endless number of digital channels rather than implementing several simultaneous content management system instances to cover Web and mobile channels.

Scalability: If the backend system requires maintenance, a headless framework will make it easier for developers to control the load and make appropriate modifications. The front-end and back-end are separated when you use a decoupled CMS. It allows you to add as many options or functions to the backend without affecting the front end.

A single piece of material, such as a product description for an online catalog, can adapt to its publication environment and display itself in the best possible way for its intended audience.

In a headless CMS, the separation of code and content makes life easier for content writers, who can ignore the code and focus solely on the content they are responsible for.

On the other hand, developers can use the most up-to-date tools and frameworks to bring content experiences to life on any modern platform without being bound by a proprietary language or other constraints imposed by a specific content management system.

API-delivered content is easier to integrate, alter, and disseminate, cutting down on time to create content-driven experiences like websites and apps.

Developers have more flexibility because APIs can hold any content connected to your business. It eases the strain on developers by allowing them to access content from many APIs. Not only that, but developers can use any programming language they want and switch between frameworks with ease. You can quickly swap or transition between technologies with a headless CMS.

Working with well-structured data lets your development team know exactly where to start working right away. The API activities (queries and changes) enabled by the GraphCMS content infrastructure are well defined.

Traditional CMS architectures must devote resources to content editing and rendering. A headless CMS provides an advantage over traditional solutions because it does not have to deal with the rendering side of things.

Why Do We Need a Headless Content Management System?

Because we live in an omnichannel environment, a headless CMS is a must-have piece of technology. Content created for a company’s website must also appear in applications, integrations, newsletters, and other platforms. Managing a duplicate copy of the content for numerous channels is a hassle. If a company changes the way it represents a product, it shouldn’t be duplicated across 20 different systems. You should be able to make the modification in one central location and have it propagated to all relevant locations. That’s how powerful a headless CMS can be. It serves as a single point of reference for your company’s content and assets. It allows you to manage, edit, update and publish your content all in one spot.

Who Uses a Headless Content Management System?

Many industries and verticals have embraced the headless CMS as a core platform that supports their whole digital experience across all devices and platforms, beyond the theoretical. Companies can communicate with customers at scale, respond rapidly to emerging market possibilities, and streamline content operations to ensure consistency while nimble using a headless CMS.

The following are some of the industries that use a headless CMS:

Sports Groups:

Sports teams may create an omnichannel fan interaction platform using a headless CMS. Teams can help fans feel more connected to the players they care about by combining content with individualized data.

Retailers on the Internet:

Customer experience is king in online retail. Customers quickly criticize brands that don’t match their needs or add difficulty to the purchasing process. Headless CMS enables online merchants to create 1:1 customer connections by linking marketing and product content to customer purchase history and other data to give the scale a personalized shopping experience.

Airlines:

Air carriers are subjected to some of the most rigorous content restrictions. Their teams are in charge of essential real-time communications, worldwide content translation, localization, and an omnichannel presence spanning hundreds, if not thousands, of customer touchpoints. A headless CMS allows clear, consistent, and streamlined messages that are always accurate and updated across owned web pages, mobile apps, email, third-party search sites, and physical displays.

Services in the Financial Sector:

Customers in the financial services industry rely on real-time content to help them make some of their most critical life decisions. They also want customized material to assist them in navigating complex processes and making more informed financial decisions. Firms must be able to innovate while keeping a stable, dependable foundation for content management and how the material is tailored and presented to each customer.

So, How Can a Headless CMS Assist You?

CMSs were once monolithic, with the front and back end tightly intertwined. The material you entered in the CMS backend only appeared on the front end with which it was integrated – think WordPress and Drupal. Developers required a better approach to construct and respond to this new user behavior. Therefore this proved wasteful. What is the solution? Make your back end capable of delivering content to numerous platforms by removing the head of a standard CMS. This is how Headless came into being.

Conclusion:

It’s inspiring to see what individuals are creating using CMSs. And I’ve developed a deep respect for CMSs as a technology. What I used to think of as a dull tool now powers so much of the world around me. Headless CMS has a wide range of applications these days. And while there is now a lot of emphasis on servicing developers (which many CMSs excel at), we still have a long way to go to improve the content editor’s experience.

It’s great to be a part of the race, and all I can say is that the next few years will be incredible for Headless technology in general. So, perhaps, this essay has helped you get on the technology bandwagon and better grasp what it can and cannot do.

Rohan Roy

Rohan is a rare mix of technologist and CMO at Sterling technolabs. His passion lies in helping companies to grow revenues by delivering top-notch software development services and build value-based partnerships. When not driving high-impact go-to-market strategies, Rohan scrolls twitter and often reads.
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