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E- Commerce Challenges And Easy Ways to Overcome Them

  • By Rohan Roy
  • July 15, 2022
  • 251 Views

Any business’s major retail development engine is an eCommerce store, and eCommerce is predicted to account for 17% of the market by 2022. The exponential rise of digital commerce over the previous decade has resulted in many eCommerce difficulties. With the growing size and demand for online business, getting on the digital commerce wave is not easy. Nearly 81 per cent of buyers begin their shopping trip by conducting research online. A speedy and highly responsive online marketplace application is critical for a satisfying purchase experience, according to 71% of customers.

By 2023, the digital commerce segment’s Total Transaction Value (TTV) will be worth USD 4.5 million. To gain a competitive edge in this congested industry, leaders must first solve the basic difficulties that eCommerce businesses face. As a company that grew out of the Internet revolution, you’re well aware of the dangers of relying on technology to run your business or grow your business online. Despite this, many e-commerce firms haven’t fully embraced technology to stay ahead of the competition. The e-commerce industry has gotten so competitive that even existing is a risk. With the internet enabling the emergence of numerous newcomers posing a challenge to established businesses, the necessity to differentiate based on customer service experience has never been more important. Retailers are coping with new technology and overcoming obstacles as the e-commerce business grows.

The Following are the Top E-commerce Difficulties and Simple Solutions:

Increased Tougher Competition:

You aren’t the only one who has noticed a significant increase in eCommerce sales. Many entrepreneurs and wannabe entrepreneurs are taking notice. Although new stores open every day, there are still ways to get a competitive advantage. Unless you’re offering something unique, there’s a good probability you’re up against some competition. The goal is to figure out how to differentiate your brand from the rest. What distinguishes your items from others on the market in value propositions? How do you differentiate your brand or consumer experience if your products are comparable to others? Finally, you must provide them with a reason to choose you above other similar options and be so pleased with your products, brand, and experience that they will buy from you again and convince others to do the same.

The Solution is:

Conduct a competitor analysis- Studying your e-commerce competitors can help you discover new trends and predict market movements. It also aids in the identification of potential hurdles within your speciality and the making of more informed judgments. One will need to have a strategy that ensures you always keep tabs on your competitors. This will ensure that you maintain an up-to-date perspective of the competitive landscape and stay on top of changes.

Capitalization of Data:

Integrating eCommerce units into the company’s overall hierarchical structure is one of the primary eCommerce problems that firms encounter. Businesses must adopt data-centric solutions for this to happen. This is required to track average order values and manage KPIs across numerous channels, including eCommerce.

A setup is required to obtain data and subsequently apply the insights to get acceptable results. This can assist organizations in making better long-term decisions and avoiding other eCommerce management challenges.

The Solution is:

The eCommerce function must be integrated and transformed into a critical component of the overall business. Rather than treating eCommerce as a separate, compartmentalized business, it must be effectively integrated to track the company’s cross-digital performance. One effective approach is to employ a point-of-sale system that also connects seamlessly with your eCommerce platform, monitoring payments across numerous channels and assessing performance more precisely. It’s one of the most effective strategies to solve serious e-commerce issues.

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Keeping Your Customers Happy: 

Happy customers are the best sort of customers. Customers who are satisfied come back to buy more. Particularly pleased customers may even tell their friends. Building and keeping customer loyalty, on the other hand, can be difficult, especially during a time when consumers have so many options. Naturally, some parts of repeat purchase will be determined by your items. There are, however, steps you may take to improve the client experience. Providing excellent customer service aids in the development of brand trust. Customer service is vital for brand loyalty, according to 95 per cent of consumers.

Don’t forget that great customer service and an enjoyable experience don’t end at checkout. According to one survey, 96 per cent of customers will return to businesses that make returns and exchanges as simple as feasible. Providing a straightforward return or refund policy is important for sustaining client loyalty and developing trust in your business.

The Solution is:

Your potential clients’ first level of trust is formed based on the visual layout of your site and the clarity with which information is delivered. The first step in improving the user experience is to enhance the web design. And by this, I don’t just mean that you should concentrate solely on aesthetics. It would help if you designed a website layout that maximizes conversions. After all, it’s only by turning site visitors into paying consumers that your e-commerce business can stay afloat.

The Need for Online identity verification:

When a visitor registers for an eCommerce website, you need to know that they are a real person who wants to purchase. You’ll be able to avoid false accounts or bots, which could lead to revenue losses (particularly with COD purchases).

The Solution is:

Take the necessary procedures to validate the information provided by online shoppers. When a customer registers up, always issue a verification link. With COD transactions, the consumer may receive an automated call requesting them to confirm the delivery address. Use automation to detect bogus phone numbers and email addresses and verify that zip codes correspond to the state or city.

Experience of Customers:

A successful eCommerce website relies heavily on the customer or user experience. Shoppers expect a similar, if not identical, experience to a traditional store. The website’s flow, segmentation, and retail customization of the product depending on the shopper’s preferences are all critical.

The Solution is:

Several things may be done to better the user experience. The most crucial aspect is establishing a clean and straightforward website that customers can easily explore. The next step is to include clear CTAs (calls to action) so that the customer understands exactly what to do. A post with ten ways to improve user experience may be found here.

Issues with Logistics:

One of the most difficult eCommerce obstacles firms confront is overcoming logistics issues. You must ensure that deliveries are made on schedule as a business owner. Your firm may suffer if there are delivery delays or supply chain concerns. Do you split your inventory and distribute it among multiple warehouses across the country, or do you hire a third-party logistics company? You will lose a lot of goodwill in this industry if your goods aren’t delivered on time to your clients. One of the most difficult difficulties you’ll face after setting up an online eCommerce business is shipping. You won’t be able to get your business off the ground until you can streamline your shipping.

Tracking each order is a big eCommerce issue that most e-stores encounter during the sales frenzy. They cannot provide tracking numbers to their consumers unless they choose a shipping service with a tracking facility. This can be a big turn-off for many clients, as it makes them wary after one unpleasant experience. It’s one of the most common eCommerce issues you can easily solve.

The Solution is:

It would help if you determined which shipping option is ideal for you based on your business type. Should you, for example, utilize a fulfilment centre or manage to ship yourself? To be sure you’re clear, test out a couple of different delivery alternatives. But be careful not to allow shipping to eat into your profit margins too much!

Rates of Conversion:

If you started your business with a brick-and-mortar location, you might discover that running an eCommerce store is another world with its own set of obstacles. One thing that hasn’t changed is the concept of conversion, which is defined as the act of purchasing in both your physical and online stores. Not everyone who visits your website and begins looking will convert, just like in your real store. Conversion rates for your e-store are the percentage of total website visitors who purchase your product.

The Solution is:

Be prepared for lower conversion rates than you anticipated: The average conversion rate is 3%, believe it or not. However, other elements such as the market you’re selling in and the products or services you provide play a role.

Set up your eCommerce site to encourage conversions: Search engine optimization geared at your target audience, messaging that creates a smart conversion funnel, and powerful calls-to-action that define the user experience can increase your website’s conversion rates.

Attracting the Ideal Client:

These days, shoppers have a plethora of options to select from. If they want to buy a handbag, they conduct a lot of research before deciding. How can you ensure that customers choose you over the competition if they have multiple options? How do you identify the ideal consumer who wants your goods at your price and in the locations you can ship to?

The Solution is:

Collaborate with organizations that can assist you in identifying and contacting your target market. Because digital marketing allows you to target your ideal customer, it is preferred over traditional marketing. While this may not happen fast, with A/B testing, finetuning, and research, your products might be appearing on various social media sites to potential clients.

Conclusion:

Every day, eCommerce becomes more difficult. It’s easy to become lost in the details. However, you will remain competitive if you continue to develop a shop with adaptable technology for transactions, security, and analytics. You may scale your store with an efficient workforce, marketing strategy, and delivery systems. It will keep you ready for new difficulties in the future.

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Rohan Roy

Rohan is a rare mix of technologist and CMO at Sterling technolabs. His passion lies in helping companies to grow revenues by delivering top-notch software development services and build value-based partnerships. When not driving high-impact go-to-market strategies, Rohan scrolls twitter and often reads.
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