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Digital Marketing to Survive COVID-19 – Don’t Let Your Business Be Quarantined!

  • By Shivani Sharma
  • February 14, 2022
  • 724 Views

Everything has gone digital after our world was hit by Covid-19. Then, why should your Business use conventional methods? If your business wants to survive such tough times, you must adapt to the new digital era. Businesses are going to rely on digital marketing strategy more than ever in the coming months. 

When the lockdown had being imposed all conferences and live events were canceled. People who didn’t spend time on social media were forced to consume digital content. Which lead to an enormous increase in internet traffic. Since everyone is online scrolling through their phones, it is a great opportunity for businesses to build their brands here. If you own a business you should have a brand presence online. Trying new strategies like this will only help your business to grow out of the losses.  

The businesses suffered disruption in the supply chain which resulted in great losses. Especially in B2B circuits, were meeting face to face and trade fairs were the only way to grow their business. Also, small businesses greatly relied on references, word of mouth, and reputation has switched to social media marketing. The pandemic also came with a surge of small businesses on social media platforms. Nonetheless, they’re doing really good without even having a physical store. 

It’s undeniable that the following weeks, months, or years, will be difficult for any organisation that isn’t prepared to consider how it will replace the chances that have been lost. There’s no reason why organisations shouldn’t use digital marketing as an emergency fill-in provided they handle it carefully. It might continue to provide long-term benefits until the world returns to normal. Of course, this would make businesses more robust in the face of future pandemics.

Digital Marketing Taken to the Next Level

Employers are fast recognizing that digital marketing is a must-have talent. It’s no surprise that as the market evolves, businesses are relying more and more on digital marketing. Your Business will be left behind if you do not move to digital in pandemic times.

Advertising needs a substantial expenditure to test various choices and determine what works and what does not. Keyword rates and competition are at an all-time low as a result of the economic slump, as are many business budgets. As a result, brushing up on digital marketing methods is a smart idea to lay a foundation for success. Both as a candidate for a marketing position and as a business owner.

Digital Marketing’s Expanding Role

The rivalry for traffic increases as more firms enter the online marketplace. Your small businesses are up against large corporations like Amazon etc. As a result, digital marketing is critical for increasing brand awareness and website traffic. A comprehensive digital marketing strategy starts with the creation of a search engine-friendly website and continues with a strong social media presence.

While many small businesses focus on organic marketing strategies like social networking and traditional outreach, paid advertising is becoming more important in the online struggle for customer attention.

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Why is Now the Best Time to Try Digital Marketing?

While it may seem contradictory to increase spending in the midst of a worldwide crisis, now is the ideal moment to do it. Due to many firms decreasing budgets and reducing online ad expenditure, CPM prices (the cost paid per 1,000 ad views) for search marketing and PPC are truly relatively cheap in many cases.

You may try new digital marketing routes like sponsored advertisements by taking advantage of lower competition and rates.

Here are Three Low-Cost Digital Marketing Ideas to Try During the Pandemic:

  1. You can optimize your website for SEO to put your Business on top. The purpose of SEO is to get your company and products to the top of Google and other search engines’ results pages. Let’s face it, when it comes to product searches, most people don’t get past the first page. It’s the perfect time to hire an SEO expert or do some SEO work yourself with some of your non-existent trade show funds. Utilize some of the time you would have spent at trade shows.
  1. Invest in low-cost digital advertisements that will display in front of hundreds of thousands of consumers looking for items similar to yours. With more people online than ever before, allocating a portion of your marketing budget to digital advertisements will be a wise decision.
  1. Use social media platforms such as Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn to promote your business. You’ll gain a following of people who will notice your free product posts, such as PVC electrical pipe or fittings. Not only will this provide you with a free advertising channel. But also your Social Media platforms will also attract new people to your website each month.

As the online world has risen in importance, having a digital marketing strategy for your organisation has become increasingly important. The internet has now become a lifeline for most businesses as a result of the pandemic. It’s never been a better time for your business to invest in digital marketing than today.

Whether you are starting your own venture or want to help other businesses. Digital marketing is a high-value skill that you can utilize to grow businesses. You can establish a digital marketing company. Also, provide digital marketing services as a freelancer. 

As for businesses, you can take out budgets just for digital marketing purposes. Moreover, you can hire people to improve your brand online to sore high. 

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Shivani Sharma

Shivani Sharma works as a Digital Marketing Strategist at Sterling Technolabs and has been active in the online marketing industry for many years. Her expertise lies in branding and formulating SEO strategies for businesses of several industries.
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