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Develop a Unique Brand Identity in 2022: 7-Step Guide

  • By Shivani Sharma
  • January 6, 2022
  • 358 Views

Have you heard of Nike “Just Do It”? In such an easy way it captured your attention. It is because of its vast branding techniques. Why is branding so important? How can I turn my business into a brand? Take a peek here to answer your question about how to develop a unique brand identity in 2022.

What is Brand Identity?

A company must concentrate on enhancing the brand identity it demands. Many aspects come together to shape a customer’s opinion of a firm, and brand identity is one of them. It aids in the presentation of the business to appeal to its target clients and persuade them to choose the firm over the competitors. 

Big corporations use distinctive and innovative branding strategies to stand out from the crowd, such as a catchy phrase or a picture.  They accomplish this by selling themselves to their consumers in such a way that they are seen in a favourable light. For this marketing to be effective, it must be consistent throughout the company’s identity. Every promotion revolves around the concept of influence.

7 Steps To Follow To Develop a Unique Brand Identity

The core of who you are is reflected in your brand identity. As we talk about brand identity, we’re referring to who and what you are, what morals you hold, and what your company’s overall persona is. Numerous variables go into creating the face of who you are as a company. So, here’s a seven-step plan to help you figure out how to create a distinct brand:

Step 1: Know your Brand

The key to attracting your target clients and ensuring that they want to support your business is to have the proper brand personality. It would be beneficial if you could develop a brand personality that your consumers enjoy, and this personality should be reflected in all elements of your branding, marketing, and company. 

This includes your social media postings, consumer communications on social media, and customer support. Choosing an outstanding character might be challenging, and you’ll need to consider everything you know about your consumers before making a decision. Examine your competitors’ brand personalities to see how effective they are at attracting clients. If their clients are similar to yours, you may leverage the competition’s brand personality to create a distinctive and successful brand personality.

Step 2: Find What Your Target Audience Wants

Knowing what your customers want is the first step in developing a brand identity that will stand out from the rest of the competition. This step will help you identify what they stand for and what kind of brand they will adopt. Not knowing much about your competition can be very detrimental to your business. Doing so will help you gather all the necessary information to improve your chances of winning. Visuals that are not the same as the competition will not be able to compete with the other businesses in the market. Knowing what their competition is doing will help you create a compelling and unique product or service that will attract more customers.

Step 3: Choose Designs Wisely

The importance of design in branding cannot be overstated. Everything about your branding is unique because of the art you choose to represent yourself. When it comes to originality, the colour palette is one of the most important factors to consider. The colour palette you choose goes hand in hand with logo design. Color, like your logo, is another factor that elicits emotion, so select wisely. You aim to make an emotional connection with your viewers. The typeface you use across your marketing materials is just as significant as the colour or brand you utilise. The writing style you select tells a lot about the firm and its values.

Step 4: Set Tone For Your Customers 

Brands are built via messaging. The renowned taglines were briefly discussed. What works for such businesses is that the wording that follows is on point. So, if yours is a more whimsical brand, employ language that expresses that. Aesthetic-ness in all tones is a popular engagement choice. Use more professionally grounded language when dealing with higher-end prospects, and use the words of the majority when you wish to gain someone’s trust. Knowing your target segment might assist you to establish the tone and type of words you should use in this situation.

Step 5: Social Media

Social media is an amazing fortune for businesses and organizations, and the nicest thing is that it benefits both local and global enterprises. Apps like Facebook, Instagram, Twitter, and others have become the worldwide medium of communication. Once businesses believe the numbers, it’s simple to see why virtually all corporate and consumer marketers agree that social media is critical to brand growth. Marketers rank brand awareness as their #1 priority, and social media networks provide a one-to-many option for spreading the word about your goods and services. As a result, it’s critical to devote some effort and resources to your social media identity.

Step 6: Email Marketing

Email marketing, with exception of some other marketing platforms, allows you to communicate with your clients regularly. You may split your clients into multiple lists based on their preferences and provide highly targeted information to them using email marketing. Customers will know which emails they’re signing up for if you create a permission-based email list with a checkbox for users to opt-in to your mailing list. Email marketing is a terrific technique to build your brand identity because it allows you direct access to your customers’ or target groups’ email notifications.

Step 7: Highlight Your Features

The importance of showcasing your brand’s features cannot be overstated. Marketers and salesmen will advise you to concentrate on your product’s advantages rather than its characteristics. While advantages are significant, you must first accurately express your features. One of the most popular ways potential buyers compare your goods to your competition is through features. Features are like baits for attracting new clients and keeping old ones pleased. Take the time to figure out which features are most necessary, and if possible, gather feedback from current consumers.

Creating a brand identity is essential for a company to attract clients, become distinctive, and stand out from the crowd. Brand personality always adds up in attracting more crowd. Even if the content is just viewed, it is a score for the owner. Not every advertisement may include purchase, some might be just an onlookers interest or a forward. It might be difficult, but it must be done. Sterling TechnoLabs with its years of promotional branding is a reliable partner to assist your company in developing a distinct and distinctive brand identity.

Shivani Sharma

Shivani Sharma works as a Digital Marketing Strategist at Sterling Technolabs and has been active in the online marketing industry for many years. Her expertise lies in branding and formulating SEO strategies for businesses of several industries.