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Time Tested Practices to Optimize The Performance of Your Magento Store

  • By Rohan Roy
  • October 19, 2022
  • 322 Views

If you operate a Magento e-commerce store, you already know the significance of performance and speed to a positive shopping experience. The loading speed and performance smoothness are essential for satisfying browsing and shopping experience. Performance and speed are crucial for an e-commerce store from multiple perspectives. Slow speed and sluggish performance also affect a website’s search engine ranking.

It has been discovered that the attention span of online audiences is steadily decreasing, and most online customers switch to a different store at the slightest delay in page loading or response to delayed command responses. For mobile users, speed and performance are of utmost importance, as they have difficulty concentrating for extended periods when using a small handheld device to access an online store. The slower loading speed and performance hiccups likely increase a user’s frustration while shopping on the go. Therefore, every store now anticipates the e-commerce development methods, techniques, and tools to optimize their store’s performance for mobile users.

Since Magento is widely adopted as a feature-rich and dynamic content management system for e-commerce stores and business websites in various industries, further performance optimization is crucial. Many e-commerce stores across all niches consider page loading speed a silent revenue killer. Forty-two percent of online customers or visitors will abandon a website that takes more than three seconds to load, according to research. Customers of e-commerce sites leave their purchases at a higher rate as page load times increase.

Here are the Time-Tested Methods to Optimize Your Magento Store’s Performance

Recruiting The Correct Hosting

Choosing the right hosting provider for your web store is the most crucial step toward achieving faster performance and loading times. You must select the hosting service that provides the highest level of dependability and a seamless user experience, leading to increased customer engagement and business conversion.

While shared hosting is the more affordable option for any website or online store, it has many performance and speed drawbacks. Choose dedicated or cloud hosting platforms, such as Cloudways, over shared hosting. Some cloud hosting platforms, such as Cloudways, also offer a managed and fully-featured Magento cloud hosting service. With such potent hosting solutions, not only do you receive optimal performance, but you also gain access to a variety of enhancement options.

Upgrade the version of Magento

Magento releases new version updates frequently, concentrating primarily on the platform’s security and Magento optimization. Consequently, updating your Magento store to the most recent version is the most fundamental and essential tip for enhancing Magento 2 speed optimization.

If you are using Magento 1, we strongly advise you to migrate to Magento 2 for a superior, more reliable, secure, and faster eCommerce experience. Again, migrate to Magento 2 for improved performance optimization.

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Continue Updating The Indexer

Magento is one of the leading content management systems (CMS) that enables business websites and e-commerce stores to work with large volumes of data, although this may affect loading times over time. To address this issue, Magento constantly reindexes the indexers to reduce the burden of updating indexes on every object. However, a professional Magento development company in India is aware of the limitations of this method, so it is recommended that developers manually update the indexers.

The loading time and overall performance can be significantly improved by periodically updating the indexers manually. The indexers of Magento 1 websites can be updated through the administration panel. For Magento 2-powered stores and websites, the following CLI command must be executed in the root directory: PHP bin/Magento indexer: reindex

Examine Third-Party Modules

Auditing extensions installed by third parties. Turn off each module individually, clear its cache, and observe if this affects the store’s performance. Validate all essential CMS pages (homepage, category pages, product pages, checkout pages). The issue has been identified if disabling a Magento module results in a faster store. Contact the extension providers/developers immediately, request a refund, and inform them of the problem you encountered.

Employ Flat Catalogs

In Magento stores, the entirety of the store’s data is stored in a database similar to Microsoft Excel. As soon as the database’s data limits reach their optimal level, the excess data overflows, causing the store to slow down.

Using Magento Flat Catalog Category and Flat Catalog Product, you can quickly improve your Magento store’s performance by resolving the spilled data issue.

Enhance The Search Capability

In e-commerce stores, a visitor’s perception of a website’s performance is primarily influenced by a search function that returns faster results. Some third-party search tools are efficient enough to enable rapid search functions because they run the indexing service on the servers, eliminating the need to search the entire database. This results in a more precise and quick search function, which improves the user experience.

Through the Use of a Content Delivery Network (CDN)

To optimize the website’s speed, Content Delivery Network (CDN) is utilized globally by top websites. The CDN service assists in caching static Magento website content such as images, JavaScript and CSS files, fonts, etc. This expedites page loading by utilizing data cached on the closest server.

The CDN service stores the website’s cached data across multiple server locations worldwide. The cached data is retrieved from the nearest server based on the user’s location to ensure a faster browser load time. To optimize the performance and speed of your Magento store, it is recommended to configure the optimal CDN service.

Accelerate Magento 2 with Memcached and Redis

Both distributed memory caches accelerate Magento 2 large-scale web applications with dynamic databases that utilize active databases. They alleviate the burden of database requests on servers and deliver cached data if an external data request permits.

Choosing either Redis or Memcached integrates a high-speed backend cache with full support for cache tags and eliminates the need for a separate low-level file system cache. As a result, the performance is excellent and stable, especially in Magento stores with high traffic.

File Compression for CSS and JavaScript

Combining and compressing the CSS and JavaScript files can reduce the web page’s footprint and make them lighter. This can drastically increase the loading speed, as the browser will now send fewer requests. This will also reduce file sizes, which will have a positive effect on the website’s performance.

Conclusion:

Numerous Magento websites and e-commerce stores have benefited from the above practices, proving that they have withstood the test of time. These performance optimization techniques will also be effective for your Magento web store.

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Rohan Roy

Rohan is a rare mix of technologist and CMO at Sterling technolabs. His passion lies in helping companies to grow revenues by delivering top-notch software development services and build value-based partnerships. When not driving high-impact go-to-market strategies, Rohan scrolls twitter and often reads.
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